As the world sets its sights on Toronto for the internationally acclaimed Toronto International Film Festival, The Entertainment District is getting camera ready – with a massive, vibrant new centrepiece animating more than 130 ft. of King Street West.
Commissioned by Greenland Group (Canada), the captivating, must-see installation by Canadian artist Zeesy Powers will transform the future site of King Blue by Greenland. Created to surprise and delight at street level, the artwork depicts an original, colourfully abstract interpretation of the Entertainment District’s rich history.
Across the street from the TIFF Bell Lightbox, pedestrians and traffic passing by will be entertained by the delightful elements in the show-stopping artwork, from giant four ft. tall popcorn kernels exploding in the air, to Roy Thompson Hall’s iconic organ and an array of Toronto’s most-loved and well-known landmarks.
“In the epicentre of Toronto’s entertainment community, King Blue By Greenland aims to become a new landmark for this incredibly vibrant area. With construction frontage on the district’s most dynamic street, we wanted to create a true work of art for the city, something memorable and remarkable, far beyond a typical billboard. We are incredibly proud to contribute this important artwork to the neighbourhood’s rich cultural heritage,” says Greenland Group (Canada) president, Henry Cao.
The concept for the project is a tribute to Toronto’s ever-changing skyline, exploring the relationship between the human and built form, and the cultural, aesthetic and human influences that have shaped King West and the city. Located on Toronto’s historic Westinghouse site along the bustling pathway of King Street West and Blue Jays Way the original composition will bring the site to life during King Blue’s construction.
Committed to fostering Canadian culture, Greenland’s plans for the site include the creation of a new 10,000 sq.-ft. permanent home for Theatre Museum Canada, whose mission is to share and preserve Canada’s rich theatre legacy. The museum aims to become a new centrepiece for Toronto’s Theatre District a short block from the TIFF Bell Lightbox.
Powers was selected for the commission following an open competition held by Greenland Group in 2016. This site-specific installation is a continuation of her ‘Condo Art’ series, been previously showcased at the AGO. Her community-focused work aligns with Greenland’s mandate to create vibrant communities in each city they build in.
Currently under construction, plans for the historic Westinghouse site include a 122-key luxury boutique hotel, 44- and 48-storey residential highrise towers, the revitalization of the highest heritage facade ever retained in Canada and the first theatre museum in the country. With a portfolio of over 70 luxury hotels globally, Greenland Group (Canada) is dedicated to making an economic contribution in every city they build.
The public installation will remain on King Street until the development is complete in 2019.