Benjamin Moore has revealed its highly anticipated top picks for 2017 colour trends, and the Colour of the Year is (insert drumroll here)… Shadow 2117-30! This intense shade of purple is the polar opposite of the 2016 colour of the year, Simply White OC-117, quite possibly signaling a shift in style trends to a richer, more dramatic interior esthetic.
“Allusive and enigmatic, Shadow is a master of ambiance. It is a colour that calls to mind a ‘past,’ yet it can also make a contemporary, colour-confident statement,” Ellen O’Neill, Benjamin Moore creative director, said in a release. “Shadow is sophisticated, provocative and poetic, it can bring energy to a space or harmony and a moment of respite.”
Shadow is paired with a carefully curated collection of 22 other hues, inspired by architecture, fashion, textiles, home furnishings and the arts.
“It ebbs and flows with its surroundings, and light brings it to life. Rich, royal amethyst can fade into the soft lilac-grey of distant mountains or morph into lustrous coal. Indulge your mysterious side. Let Shadow set the mood.”
—Ellen O’Neill, Creative Director (source)
“Fine art emerged as a leading inspiration, highlighting the correlation between an artist’s use of colour and light to create mood,” according to Benjamin Moore. “The inspirational Colour Trends 2017 colour card illustrates the use of colour in ways that celebrate how shadow and light travel throughout a space during the course of a day.”
Here are some of our favourites from Benjamin Moore’s 2017 colour palette:
Photo credit: Benjamin Moore